What are the main reasons guests return to hotels? People are very picky about what hotels they choose to stay at. They may even choose a less conveniently located or more expensively priced hotel over one they just don’t like. However, they may do the same for one that they love.
Any hotel looking to make a profit should focus on repeat customers. However, if they want an uptick in customer retention, they need to recognize what their guests are looking for. Here are 3 main reasons guests return to hotels.
Hotels that maintain high standards of cleanliness are far more likely to see repeat customers. No one wants to sleep, shower, eat, or generally spend time in a room that has clearly not been cleaned recently. Hotels can be expensive and guests will be upset finding an unsanitary environment waiting for them after paying for it. However, hotels that have proven their high degree of cleanliness to guests have also proven to be worth the money to stay at.
It’s very important for hotels to not only maintain high standards of cleanliness but also of linen quality. Finding towels with holes in them, bed sheets with stains, and washcloths with distinct smells is never a pleasant experience. Any of these linen quality issues could lead to a guest refusing to stay not only at a hotel again but also at any hotel of that brand. With this in mind, high-quality linens are just as effective at retaining customers as low-quality ones are at losing them.
Service is a cornerstone of any successful business, but especially for hotels. At a bare minimum, customers will return if a hotel delivers on the service it advertises. However, for maximized customer retention, good hotels will exceed those expectations. This is also an excellent tool for referrals and boosting reputation.
Crown Linen is the uniform and linen service that will keep you on top of every guest’s mind when they need a place to stay. We provide our clients with the tools necessary for superior:
Crown Linen understands the main reasons guests return to hotels. To learn more about how we can help you, call us at (866) 900-7125 or contact us here.